You can't live life on the edge, you have to make the jump.

That is exactly what Michael Cerda did a few years ago when he decided to leave his full time job and pursue his true passion of Design and Sign Painting.

Problem solver and brand developer, Michael has created a line up of thoughtful and curated branding using his background and expertise in art and graphic design. His focus is to build relationships and memorable experiences with his clients in order to see their vision come to fruition. Michael is a full time designer/sign painter that works with local small businesses and large companies.

Michael was born in Milwaukee, Wisconsin. His love for art started when he was a toddler, he would sit on his fathers lap and watch him doodle on a sheet of blank paper, and that sparked the curiosity.

Michael went on to study Graphic Design, then working for local design agencies - while doing personal design jobs after hours. His passion for perfection in his work is what led him to fully dedicate all his time to passion jobs in graphic design and hand painted signs. 

Whether you find this taco connoisseur at a local taco truck, practicing his lettering, walking through the streets of Milwaukee, or simply playing his favorite synthesizer, Michael finds inspiration in the most ordinary things. The pursuit of perfection in his work is never ending.